South Korea proves to be forward-looking
Interestingly sports sponsorship of big brands is proving increasingly popular in different parts of Asia, including the Super Kings Deodorant in India, which is linked to the national sport of cricket, while Head & Shoulders has been launched with a number of sports personality endorsements in different Asia Pacific markets.
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Lewis pointed out that in the Indian market deodorants are also likely to continue to see high levels of launch activity in the future, while elsewhere in Asia, Vietnam and Japan should see a high level of hair care launches, while China could see as much as a 40 per cent increase in skin care launches in the year head. India proves imporant for deodorant and fragrance launchesĪs well as China, India is also proving to be an increasingly important market for men’s grooming products in Asia, with a 40 per cent growth in global launches of men’s fragrances and a 37 per cent rise in global soap and bath products both being driven by activity in the sub-continent. Likewise, in China men’s skin care continues to grow on the back of increased spending power on the back of a still thriving economy, while the growing importance of the skin whitening niche continues to elevate skin care sales as a whole. Lewis pointed out that UK is often the first market in Europe to see new trends within the cosmetics category, which is why many of the big international players have chosen to launch new product lines in that country first. Meanwhile, on a geographic basis the growth was driven by many of the leading emerging markets, but specifically China, while in the developing market the UK has continued to see a particularly high level of launch activity. Allows for easy styling, shaping and taming to ensure your handlebar, pencil ‘tache or desired look never takes over your top lip.The market research company says that its Global New Product Database (GNPD) shows the number of launches in the category worldwide stood at 5,000 launches in 2010, compared to a figure of 3,300 in 2008.Īccording to Mintel analyst Mika Lewis, who gave a presentation at last week’s Beyond Beauty show in Paris on the subject, one of the main driving force behind the new launches is the skin care category, which grew by 12 per cent in 2010, mainly driven by big brand names from company’s such as L’Oreal and Beiersdforf. A splash of Peppermint Oil invigorates the senses.Īn essential grooming product for the perfectly styled moustache, its weightless formula is enriched with an expert blend of Beeswax and natural oils to protect skin underneath, whilst providing a long-lasting, firm hold to give you complete control over your facial hair. Rich in antioxidant Olive Oil and Shea Butter, the hydrating formula helps smooth and hydrate the beard whilst soothing and protecting dry skin often a consequence of being hirsute. Can be used as a shave soap, shampoo or emergency deodorant when applied dry.Ī luxurious beard elixir that works to treat both the beard and skin beneath. With a natural glycerin base, the kind-to-skin bar melts away impurities without over-drying skin, whilst delivering a masculine fragrance blended from Vetiver, Patchouli and Cocoa.
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